Bold. Playful. Impossible to not see.

Main sponsor A&D Trucks and Trailers was the foundation of the entire visual direction. A composition of arrows runs throughout the design, each one pointing directly at a sponsor logo placed across the car. Movement, energy and intention in one gesture. Nothing is placed at random.

The full print was finished in matte laminate, absorbing light rather than reflecting it. That choice lets the body lines of the car do the work, making the livery feel different in every condition, sharp in every photo and impossible to scroll past on social media.

From the first concept to the wrap ready files, this was built as one complete thing. Tailor made around the team, the sponsor and the car. Nothing else on the startlist looks like it.