Thomas Martens competes at Rally2 level in the Belgian Rally Championship, and he wanted a presence to match. The brief was simple: be unmistakably ginger, be impossible to miss and build something that goes beyond a name on a car.

The Ginger One is not a logo. It is a brand. One built around a personality that is loud, confident and entirely its own. Every visual decision, from the livery to the helmet design to the photography, was made to reinforce that identity across every platform and every touchpoint.

The result is a visual identity that works everywhere, on stage, in the paddock, on social media and on merchandise.

One look, one personality, instantly recognisable wherever Thomas shows up.