The visual side of motorsport.
My name is Mauro Godderis, a rally photographer and motorsport creative from Belgium, and the person behind IMAGO.
Rally was never just a sport to me; it was the world I grew up in. I know this sport down to the smallest details because I never had to learn it. It has always been part of me. At three years old, I was already holding a camera, drawing liveries on paper and getting them signed by drivers.
Like many people who grow up beside the stages, I once dreamed of being behind the wheel myself. Over time, however, I discovered that helping others bring their ambitions, identity and stories into view gave me even greater satisfaction.
What started beside the stages slowly turned into something I could not let go of. I noticed how little attention teams gave to how they looked and how they came across, even though it was often the first thing everyone else noticed.
A livery that stops you before you even know why. A photograph that stays with you long after the weekend is over, tells the story of those days, attracts new sponsors and reveals the value and beauty of the sport. A reel that makes someone feel as though they were standing right there in the forest, even if they never left their couch.
That is the gap I could not stop seeing: the space between how much motorsport gives and how little of it is captured the way it deserves.
That is where IMAGO began.
What I do.
Through IMAGO, I combine livery design, photography and visual storytelling into one approach. Not as separate services, but as one connected identity, built around the team, the driver, and the story behind every project.
My work spans the full range of the sport, from Belgian and European champions to Junior WRC competitors, photographed at events like Spa Rally 2025 and Ardeca Ypres Rally 2026. Every project, at every level, taught me the same thing: a motorsport identity matters more than most people realise.
How I work.
IMAGO is not an agency. It's one person, fully invested in your project.
Every project starts with a conversation, about the car, the team, the sponsors, and the direction we want to take visually. From there, everything is built from scratch. No templates, no shortcuts, no copy-paste visuals. The result is a design that feels connected to the people behind it, not just placed on top of it.
For the team or driver behind each project, it's usually one season, one car, one chance to make the right impression, on stage, online, and in front of the people who matter. That's the standard every project is held to.
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