Livery Design
Designed around
the vehicle
Every vehicle has its own proportions, body lines and technical surfaces. That is why each livery is built around the actual shape of the car rather than applied as a flat graphic.
Wheel arches, air intakes, doors, bumpers and viewing angles all influence how the composition develops. Lines are placed to strengthen the vehicle instead of fighting against its shape.
This approach creates a design that feels balanced from every angle and remains visually strong in photography, video and on the stages.
Every element has its place
A motorsport livery often brings together different colours, sponsors and practical requirements.
Each logo is integrated into the composition from the beginning, with attention to size, contrast and placement. This keeps the design clear, balanced and visually connected.
From livery to identity
The strongest liveries can become the visual foundation for an entire team identity.
Colours, patterns and graphic elements can continue across helmets, racewear, service vehicles, social media, merchandise and event communication. This creates a consistent and professional presence both on and away from the stages.
Each project begins with a clear briefing around the vehicle, sponsors and visual direction. The concept is then developed, refined through feedback and prepared for the wrap or print partner once approved.
Built to be recognised
A strong livery should make a car recognisable before people can read the name on the window.
In motorsport, everything moves fast. The design needs to create impact from a distance, remain clear at speed and still contain enough detail to feel considered up close.
Strong colour placement, distinctive shapes and a clear visual hierarchy help connect the car immediately to the driver, team or brand behind it. The goal is not simply to create something different, but something people remember.
FAQs
How long does a livery project take?
1
A typical livery project takes around three weeks from briefing to final delivery. Priority scheduling may be available depending on the deadline and current workload. Rush fees start from €75 and are confirmed before the project begins.
What do I need to provide?
2
A briefing with the car type, team colors, sponsor logos and any references or visual direction you have in mind. The more context you provide, the better the result.
How does the revision process work?
3
Two revision rounds are included in the standard price. These can be used to refine the chosen direction, including colours, sponsor placement, proportions or individual graphic elements.
Additional revisions can be arranged when needed. A completely different creative direction is considered a new concept and will be quoted separately.
What files do I receive?
4
Print and digital ready files prepared for your wrap or print partner. If you need a specific file format for your printer, let us know in advance.
Can you work with my wrap or print partner directly?
5
Yes. If needed, communication with your wrap or print partner can be arranged to make sure the files are set up correctly.
Does the price include printing and installation?
6
No. The listed price covers the design and preparation of the final artwork. Printing, materials and installation are handled separately by your chosen wrap or print partner. We can communicate with them directly when technical coordination is required.
What does it cost?
7
Every livery project is quoted individually, based on the type of vehicle, the complexity of the design and the scope of the assignment. Before the project starts, you will receive a clear proposal outlining what is included, such as the number of concepts, revision rounds and final files.
MATS Performance - (J.P. Malcher) BMW M3
A historical livery remake for the MATS Performance BMW M3, based on the original J.P. Malcher race design. Complete remakes are not usually the type of project we take on, but this one was different: hardly any clear reference material could still be found. Rebuilding every graphic, colour block and period-specific detail from scratch made the challenge even more interesting and brought a largely forgotten design back to life.
Tom Rensonnet -
Ford Fiesta Rally3 JWRC
A livery design for Tom Rensonnet’s Ford Fiesta Rally3 as part of the RACB National Team in the JWRC. Because he represented Belgium on the international stage, the design was built entirely around the Belgian tricolour. The goal was to create a bold and recognisable national identity while bringing the car, sponsors and RACB programme together in one strong visual.
Bjorn Huygelier - Subaru GC8
A 555-inspired livery for Bjorn Huyghelier’s Subaru Impreza GC8, drawing from one of the most recognisable eras in rally history without simply copying the original. Familiar colours and references were reworked into a more personal design, giving the car its own identity while staying true to the character of the classic Subaru.
Steve Bécaert - Skoda Fabia R5
A bold and modern livery for Steve Bécaert’s Škoda Fabia R5, built around the visual style of the main sponsor. The sponsor colours and identity shaped the overall design, while the layout was developed to keep every logo clear and visible at speed. The result gave the car a strong presence without losing the commercial focus behind the project.
Jurriaan de Back - Porsche 992 GT3 Cup
A bold and modern livery for Jurriaan de Back’s Porsche 992 GT3 Cup, developed around a completely new colour concept. The design was created to give the car a fresh and distinctive visual identity, using the shape of the Porsche to build strong lines and a recognisable presence both on track and in the paddock.
Fastlane Karting Bilzen
A clean and professional livery created for the new kart fleet at Fastlane Karting Bilzen. The design translated the existing Fastlane style into a consistent visual system across every kart, giving the full fleet a stronger and more polished appearance while keeping the brand clearly recognisable on track.
Gwen Backx -
Can-Am Maverick R X3
A livery for G. Backx’s Can-Am Maverick R X3, developed from the existing ASAP Racing colours. Blue tones were used to create a strong contrast with the yellow and orange dunes, while black and white added depth and reflected the balance between shadow and sunlight in the desert. The result gave the Can-Am a modern and recognisable race identity while keeping a clear connection with the team.
Start your project.
Ready to build a stronger visual identity for your team, car or brand? Tell us what you need and we'll take it from there.