Video & Reels
Turn the event into a story worth following
Motorsport moves quickly. Video gives you the opportunity to show more than the result.
The preparation before the start, the pressure inside the team, the atmosphere around the event, the action on track and the people behind it all contribute to how a driver, team, event or brand is experienced.
IMAGO captures those different layers and brings them together into video content that can be used throughout and after the event. From fast social content to a complete aftermovie or dedicated brand production.
One event, different formats
Not every piece of content needs to do the same job.
Short social reels can create activity during or immediately after an event. Behind the scenes content can bring people closer to the team. Event films and aftermovies can tell a larger story, while brand films allow more time to focus on a specific team, partner, product or campaign.
Footage can therefore be planned with several outputs in mind from the beginning, creating more useful content from the same production.
Capture more than the action
The race is only part of what makes motorsport interesting.
Service, preparation, team communication, spectators, partners and the moments between stages or sessions often tell just as much of the story. Combining these elements with the action creates content that gives viewers a better feeling of what the event was actually like.
The focus can change depending on the assignment. A driver may need personal content, a team may want to show the people behind the performance, while an organiser or partner may need a broader view of the complete event.
What we create
Social Reels
Short form videos created for social media, with a strong focus on movement, atmosphere and quick communication.
Behind the Scenes
Content showing the preparation, people and moments that normally happen away from the main action.
Event Coverage
A broader view of an event combining competition, atmosphere, service, spectators, partners and everything happening around it.
Aftermovies
A complete recap bringing the strongest moments of an event, rally weekend or season together into one film.
Brand Films
More focused productions for teams, drivers, partners and brands with a specific story, message or campaign to communicate.
FAQs
What is the difference between a reel and an aftermovie?
1
A reel is short, punchy and built for social media reach. Usually under sixty seconds. An aftermovie is a longer format film that tells the full story of an event or season. Both have their place and they work well together.
Can video be combined with photography?
2
Yes, depending on the scope. Combined coverage works well for content days, team stories and selected event assignments.
For larger productions or situations where both services require continuous coverage, an additional creative may be recommended to maintain the quality of both.
How quickly is the content delivered?
3
Short-form event content can often be delivered during the event or within 48 hours.
Longer recaps, aftermovies and brand films require more extensive editing. A realistic delivery schedule is therefore agreed before production begins.
What platforms is the content built for?
4
Primarily Instagram and other short form platforms. If you need content formatted for a specific platform or aspect ratio, mention it in the briefing and we adapt accordingly.
Can you handle sponsor visibility in the video content?
5
Yes. Sponsor visibility can be planned into the production from the start. We consider vehicle branding, teamwear, products, hospitality, partner activations and key people when preparing the shot list. This ensures the final content is not only visually strong, but also useful for sponsor communication and future partnership presentations.
Do you work alone or with a team?
6
Usually solo, which keeps things flexible and efficient on location. For larger productions with specific requirements, solutions can be discussed per project.
What does it cost?
7
Pricing depends on the scope, duration and location. Travel costs are invoiced separately based on actual expenses. Send us your brief and we come back with a tailored proposal.
Video & Reels: Ford Performance Club
A dynamic mix of short-form video and event coverage created for Ford Performance Club, capturing the cars, atmosphere and community behind the experience.
Aftermovie:
Lander Depotter
An aftermovie of the 2025 Rally of Kortrijk, capturing Lander Depotter’s race, the team and the sponsors throughout the weekend.
Start your project.
Planning an event, campaign or season that needs more than a single post?