Lander Depotter
Turning a complete rally weekend into a focused aftermovie for partners and sponsors
For Lander Depotter, IMAGO created an aftermovie that followed the full rally weekend from the perspective of Lander and his team. The film brought together preparation, competition, service moments and the atmosphere surrounding the event into one clear and engaging story.
The production was developed primarily as a sponsor presentation. Rather than showing only isolated highlights, the aftermovie demonstrated the wider effort behind the result and gave partners a visible place within the story of the weekend.
Sponsor value through context
Partner branding was integrated throughout the event coverage via the car, teamwear, service area and key moments. This gave sponsors a natural presence in a film that could support presentations, social communication and future partnership conversations.
Built around Lander and the team
The film followed the people behind the performance as closely as the car itself. Driver preparation, team interaction, service work and the rhythm between stages helped create a more complete and personal view of the rally.
Start your project.
Planning an event, campaign or season that needs more than a single post?