Team Branding.

A strong team identity is more than a logo. It is the way your team presents itself before the car even leaves the garage. On social media, in a sponsor presentation, on teamwear and in the service park. Every visual element tells people who you are and whether you are worth paying attention to.

At IMAGO, team branding is built around the team, the driver and the story behind the project. Not around what looks nice in a template. A logo that works on a car door, a cap, a social media post and a sponsor deck at the same time. A color system that holds up across print and digital. A visual identity that feels like it belongs to you.

Whether you are starting from scratch or refreshing what you already have, every project is approached with the same attention to detail.

What is included.

Logo Design

A custom logo built around the team, the driver and the visual direction of the project.

Color & Typography

A clear color system and typography direction that works across print and digital.

A person is holding a sheet of paper with a small torn piece of paper on top, surrounded by wooden objects and papers on a light wooden table.

Brand Files

All logo files delivered in the formats you need, ready for print, digital and social media use.

Social Media Templates

Optional social media templates built around the identity, ready to use for race weekends and updates.

How it works.

Two people working at a white table, one using a laptop and the other taking notes with a pen, with glasses of water and decorative vases with white flowers on the table.

01: Briefing

We start with a conversation about the team, the driver, the sponsors and the visual direction. Existing logos or references are welcome but not required.

A woman in a striped shirt shaking hands with a man in a beige shirt against a plain beige wall.

03: Delivery

After revisions the final brand files are delivered in all necessary formats, ready for every use case.

A custom concept is developed based on the briefing. For a logo refresh, we build on what exists. For a new identity, we start from scratch.

A hand holding a fan of beige color sample cards, a modern lamp with a spherical white shade on a concrete pedestal, and a black surface underneath.

02: Design

A rally car with a vibrant red, yellow, and black design parked in front of a row of large truck trailers labeled 'Becotrans', with the sun setting in the background.
A rally car driving fast on a dirt road through a wooded area, with a blurred background indicating motion.
A race car with colorful decals speeding on a track with motion blur in the background of sky and landscape.
A colorful rally car driving on a dirt trail surrounded by rocks and green foliage, kicking up dust with a clear blue sky above.
A race car with yellow and black livery speeding on a race track with other cars in the background, under a blue sky with some clouds.
A race car with racing decals and the number 8 parked outdoors on a paved surface, with a background of trees and a cloudy sky.
Race car on a racing track with empty grandstand in the background.
Close-up of an orange motorcycle helmet with black and orange graphics, featuring a white line design and labels including 'Viktor Vranckx' and other sponsor logos.
Two rally cars on a race track at dusk, with half of the cars in the foreground and a track and small buildings in the background.
Two rally drivers in blue and yellow racing suits standing in front of a rally car at night, smiling for the camera.
A black rally car with yellow wheels, decorated with racing decals and sponsor logos, parked on a dirt road with trees and a cloudy sky in the background.
Race car on a dirt track with grass in the foreground and a rural landscape in the background.
A race car speeding down a track under a cloudy sky.
A red, black, and white rally car racing on a wet track, creating a reflection on a nearby puddle, with blurred trees in the background.
A rally car on a winding mountain road near a lake with dark, cloudy sky in the background.
A rally car parked on a stone bridge over a river in a rural area with trees and houses in the background.
A blue and white race car with yellow wheels parked outside a large industrial building with closed garage doors.
A rally car with colorful sponsor decals parked on a road with a fence and trees in the background under a cloudy sky.
A rally car racing on a track with a blurred background of trees and barriers.
A racing car with a red, white, and blue livery featuring the names P. Perroud and J. Amblard on the window, parked in front of White trucks with the LMS logo, and located on a paved surface outdoors with a cloudy sky in the background.
A shiny, mirror-like motorcycle helmet with a mosaic pattern, featuring the text 'DAVID MORRIS THE LONDON JEWELLER,' placed on a colorful surface inside a vehicle.
A sleek black race car speeding on a dirt track, with a cloudy sky overhead and motion blur indicating high speed.
A race car navigating a sharp turn on a forested mountain road during a rally event, with spectators watching from the side.
A blue and white race car with Beacon HealthCheck and Dublin & Limerick logos, parked outside a modern building with a large window.

FAQs

I already have a logo. Can you work with that?

1

Absolutely. A refresh starts from what you already have and makes it stronger, sharper and more usable across every situation. Nothing gets thrown away unless it needs to go.

How do I know what I need?

2

That is what the briefing is for. You tell us about the team, the driver, the sponsors and what you are trying to build. From there we figure out together what makes sense.

How long does it take?

3

Depends on the scope. A logo refresh typically takes one to two weeks. A full visual identity takes longer. We discuss timing during the briefing so there are no surprises.

What do I actually get at the end?

4

Everything you need to use the identity straight away. Vector files for print, versions for digital and social media, dark and light backgrounds. If you need something specific for a printer or sponsor deck, just say so.

Can this be extended to teamwear or merchandise later?

5

Yes. Once the identity exists it can go on anything. Teamwear, caps, posters, race suits. That is the point of building a proper identity instead of just a logo.

What does it cost?

6

Every project is different. Send us your brief and we come back with a proposal that fits the scope and size of the project.

Start your project.

Ready to build a stronger visual identity for your team, car or brand? Tell us what you need and we'll take it from there.

Start project