Video & Reels.
A photo stops someone for a second. A reel keeps them watching. That difference matters more than most teams realise until they see the numbers.
Reels consistently outperform photo posts on Instagram, often by a factor of ten or more. That is not a coincidence. Video creates a feeling that a single frame cannot. The sound of a stage, the tension before the start, the chaos of a service park in full swing. That is what makes people share, comment and come back.
At IMAGO, video content is not an afterthought. It is built with the same intention as a livery or a photo. What story does this team want to tell this weekend? What does the sponsor need to see? What makes someone stop scrolling? Those questions shape every edit, every cut and every reel that goes out.
What we can deliver.
Reels
Short form vertical content built for Instagram and social media. Edited for reach and engagement.
Aftermovies
A longer format film that captures the full story of an event or season. Built to last beyond the weekend.
Event Recaps
Quick turnaround content that covers the key moments of a race or rally weekend, ready to post while the event is still fresh.
Sponsor Content
Dedicated content built around sponsor visibility, for teams who need to deliver on their sponsorship commitments.
How it works.
01: Briefing
We discuss the event, the content goals, the platforms and what the team needs from the weekend. Sponsor requirements and key moments are mapped out upfront.
03: Delivery
Reels and event recaps are delivered within 72 hours after the event. Aftermovies have a longer edit timeline depending on scope, discussed during the briefing.
On location we capture everything that matters. Stages, service park, team moments, behind the scenes. Always with the edit in mind.
02: Filming
FAQs
What is the difference between a reel and an aftermovie?
1
A reel is short, punchy and built for social media reach. Usually under sixty seconds. An aftermovie is a longer format film that tells the full story of an event or season. Both have their place and they work well together.
Can video be combined with photography?
2
Yes and it often makes sense to do both at the same time. One day on location, full photo and video coverage. Ask about combined packages when you send your request.
How quickly do I get the content?
3
Reels and event recaps are delivered within 48 hours after the event. Aftermovies depend on the length and complexity of the edit and are discussed per project.
What platforms is the content built for?
4
Primarily Instagram and other short form platforms. If you need content formatted for a specific platform or aspect ratio, mention it in the briefing and we adapt accordingly.
Can you handle sponsor visibility in the video content?
5
Yes. If needed, communication with your wrap or print partner can be arranged to make sure the files are set up correctly.
Do you work alone or with a team?
6
Usually solo, which keeps things flexible and efficient on location. For larger productions with specific requirements, solutions can be discussed per project.
What does it cost?
7
Pricing depends on the scope, duration and location. Travel costs are invoiced separately based on actual expenses. Send us your brief and we come back with a tailored proposal.
Start your project.
Ready to build a stronger visual identity for your team, car or brand? Tell us what you need and we'll take it from there.