Livery Design: Tom Rensonnet -
Ford Fiesta Rally3 JWRC
Evolving the recognisable RACB livery language for a new chapter in the Junior World Rally Championship
For Tom Rensonnet’s Ford Fiesta Rally3, IMAGO created a new livery within the established visual identity of the RACB National Team. The aim was not to start from scratch, but to build on a style already closely associated with young Belgian rally talent and translate it into a fresh design for a new car and championship.
The characteristic linework and black, yellow and red colour palette formed the foundation of the project. These familiar elements were reworked into a sharper and more contemporary composition, resulting in a design that feels unmistakably RACB while giving Tom’s Fiesta Rally3 its own identity.
A fully tailored full-print wrap
The livery was developed entirely around the shape and proportions of the Ford Fiesta Rally3. Clean linework, controlled colour placement and a precise graphic structure give the full-print wrap a tight and modern finish. Every element was designed specifically for the car, creating a coherent result rather than a template applied to a different body.
(Photos: Red Bull Content Pool)
Continuing an established visual language
The existing RACB liveries served as the starting point for the design. Their angular graphics, Belgian colour palette and strong sense of movement were retained, but reinterpreted rather than copied. This allowed the new livery to remain part of the wider RACB family while still introducing a distinct visual direction.
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