Livery Design: Antoine Biesheuvel -
BMW M3

Applying sharp modern graphics to a classic BMW M3 through a bold mix of red chrome, matte black and matte white

For Antoine Biesheuvel’s BMW M3, IMAGO created a livery that pushes a classic platform in a more daring and contemporary direction. The design combines red chrome with matte black and matte white, creating a strong contrast that immediately gives the car its own presence.

Using such sharp and angular graphics on an older car is a bold choice, especially with a colour combination this outspoken. But that tension is exactly what makes the result work. The clean surfaces and classic proportions of the M3 allow the modern linework to stand out even more, giving the car a look that feels aggressive, refined and surprisingly natural at the same time.

Sharp linework on a classic silhouette

Applying sharp, modern graphics to an older BMW is always a risk, because the design can easily start fighting against the shape of the car. Here, the opposite happens. The angular linework adds tension and movement, while the iconic M3 silhouette keeps the whole composition balanced. That contrast is what gives the livery its strongest identity.

(Photos: Luuk van Kaathoven)

A bold colour combination with real impact

The mix of red chrome, matte black and matte white gives the livery a very specific character. The chrome red adds depth and intensity, while the matte surfaces keep the design grounded and controlled. Together, they create a finish that feels striking without becoming chaotic.