Livery Design: Fastlane karting bilzen
Extending the Fastlane identity across a full kart fleet through a sharp and unconventional visual system
For Fastlane Karting Bilzen, IMAGO developed the livery for a complete new kart fleet. The aim was to carry the Fastlane identity directly onto the karts themselves, using the logo and the recognisable “Fast” language as the foundation for a design that felt more refined and distinctive than a standard rental kart.
The fleet was built as one consistent visual system, with every kart receiving the same design. Sharp linework, bold graphic movement and a full-print finish gave the karts a cleaner and more professional appearance.
Making fragmented kart panels work as one
One of the most interesting parts of the project was working out how the design had to flow across all the small and fragmented kart panels. Every section had to be considered carefully so the graphics would land correctly once applied. That challenge made the final result more than just a branded kart wrap: it became a fully worked-out visual system built specifically for the shape and structure of the fleet.
One identity across the full fleet
Rather than treating the karts as separate units, the design was approached as one complete fleet. The Fastlane branding was translated into a coherent graphic language that could be repeated across every kart, helping the full lineup feel stronger, cleaner and more recognisable as a whole.
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