Team Branding: Steve Bécaert -
Skoda Fabia R5
Building one unmistakable visual world across the car, teamwear, campaign imagery and communication
For Steve Bécaert, IMAGO translated the colours and playful character of A&D Trucks & Trailers into a bold team identity. The project started with the Škoda Fabia R5, but was never intended to stop at the car itself.
The playful graphic language, sharp forms and unconventional details were extended across the race suits, promotional posters and official photography. Together, these elements created one recognisable visual world that could support the team before, during and after the rally.
Designed to work across every format
Each element had to feel part of the same project without becoming a literal copy of the livery. Shapes, colours and graphic details were adapted to suit the proportions of the race suits, the layout of the poster and the composition of the photography. This gave the team a consistent appearance across physical and digital touchpoints while keeping every application visually strong on its own.
From livery to complete team presence
The Fabia R5 formed the strongest expression of the identity. Its matte full-print wrap combined A&D’s colours and logo language with playful details, directional arrows, an oversized Belgian flag and subtle references to test-vehicle graphics. That same attitude was carried into the overalls and poster design, creating a clear connection between the car, crew and communication.
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